Andy Raynor - Beyond the Brief |
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Non-executives - every home should have one? I’ve been a Non-Executive Director of professional practices, an engineering company, property developer, advertising agency and a Venture Capital Trust. I think every business should have one. Or more. But why? If you read most definitions Google can provide, you’ll come away thinking that an NED is inevitably a pompous old f**t with one eye on the clock and the other on the liability insurance. Regrettably, some are. Not the ones I would choose for you, and certainly not how I do it. Here’s an extract from an email I sent to a client, followed by my definition and characteristics of an NED appointment. That may even make you think you’d like to try one for size. If you do – you know where to go next. Here’s the email: "This must not be a lazy NED that is there for the lunch, the qudos and the good times. It needs to be a feisty performer who is unafraid of stating a case and taking a position. These people exist. In my experience management are foolish to resist them - they often guide the whole team, as well as the business, to a better place.
There are relatively tried and tested methods of remuneration for non-executives and this should never be a barrier – nor should it be. The company expects value and the NED wants to be motivated to provide it. There will be a way."
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© Andy Raynor 2013 |